Consultative Selling|How Facebook Has Changed The Art Of Making A Sale
You may agree or disagree with what I have to say here about Consultative selling and how Facebook has affected making income from home.
In my opinion, Facebook has ruined what online marketing used to be and made it harder for most people to ever make some real income at home.
So where does Consultative Selling come into the picture?
First a few mini rants….
Of course if you were not marketing online a few years ago before Facebook you may not see the difference. However I will ask you this one simple question….are you now in an online business and are you really making any decent money. By decent I mean at least $1000 a month.
I know for a fact most people trying to make money online, run to Facebook as their primary way to advertise.
Guess what, you are competing with millions of other people all claiming they are making great incomes.
I question people on Facebook often to see what they may know and most eventually say they are “just getting started” and “aren’t really making much”. This after I ask basic questions like, what are your opt in conversions, and return on investment.I also ask what is needed to close their sale and they usually do not know.
You see back in the day, we all learned from the great marketers, who taught things like consultative selling and how to write great ad copy. Now on Facebook I see folks flat out writing lies, anything to make a sale. Sometimes stuffing the program right down my throat.
Well, that only shows me how desperate they are to make sales.
So how might Consultative Selling help you?
The simplest way to explain Consultative Selling is to never try to “sell” anyone. Offer the facts, the stats on your sales to advertising costs, and answer peoples questions with confidence and people will want to sign up with you fast. They will be glad to not have been pressured and feel like you may actually know a thing or two to not have needed to twist their arms to join you.
I never push anyone into my business. If my sales funnel is designed correctly, the right ratio of people compared to my advertising cost will join me to bring me profits. When they join based on an educated decision making process, they will want to stay with you long term and grow their business.
When you make a large purchase like buying a car, who do you go to see if not your trusted car sales guy/gal or someone that was recommended to you. If they start to “sell” you or pressure you, do you feel like doing business with them? Probably not, right?
Consultative Selling is something I just don’t see that often and that’s what we all were taught a few years back. One thing about online marketing is old school tends to work and keep working.
A lot of good sales tactics were lost when Facebook came online. It offers an easy way to try to get your product to peoples attention but most don’t learn the basics of making the sale or deal.
Remember, telling lies or pressuring people into your business will never create a long term sustainable business for you.
The best TIP i can offer you is to answer peoples question honestly and if you don’t know , say so. Your prospect just may be an experienced marketer from back in the day and could really make your business flourish.It happened to me!
I hope this Consultative Selling article was helpful.